E-commerce tips for small businesses

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Whether you are a new and emerging e-commerce business looking for some hot tips to improve, or you are an established small business owner who would like to explore the world of e-commerce with absolutely no idea where to begin, this is the article for you. We are going to share some insightful e-commerce tips for small businesses that can help you not only get things off the ground, but growing with speed and consistency. Here’s everything you need to know…

1 – Offer your products and services online

If you’d like to reach a wider audience besides people in your local area and the punters who happen to walk by your shopfront, then you should take it online! Using e-commerce, you can sell physical goods and digital products (or both) and expand your target audience.

You can do this by building a website, or turn to other online marketplaces such as Etsy, Amazon, and e-Bay. You can even rely on social media sites like Facebook and Instagram to push products on your business page. This is the first step to actualising your e-commerce dreams.

2 – Make sure you use a shopping cart on your website and accept payments online

The next logical step is to have your website optimised with a shopping cart and the option to take secure payments online.

Doing so will allow prospective customers to shop around on your website, add the products that they are interested in buying to their virtual basket, and then purchase them securely using their debit or credit cards.

The trick is to try and make everything as painless and as accessible as possible for people. As such, you may wish to consider adding multiple payment options, such as PayPal and Stripe.

3 – Send abandoned cart emails

Whenever someone fills their shopping cart with goods and then exits the website without making a purchase, you should have a system in place to ensure that they are sent a notification email to follow up. This is a highly effective way of boosting sales and tipping people over the edge when making a decision. You could even add discount codes into the mix to make it all the more attractive!

4 – Take advantage of discounts and coupons

People are always hunting for deals when shopping online so it’s always worth considering offering discounts and coupons to incentivise customers to go ahead and buy from you.

This can be a fun way to engage with customers on social media and entice them into joining your email marketing list.

The important thing is that you set clear expiration dates and terms of service / ‘how to use’, so that your customers know exactly what they are doing.

5 – Offer free shipping (if possible)

Just as many modern consumers are looking for the best deals, they’re also looking for flexible delivery options. If you can provide free shipping on your products, then you should definitely consider it. It’s an effective discount and you can even adjust your product’s prices to account for the loss in profit.

The same applies with same day / next day deliveries. The faster you can get the goods to your customer, the better. Just make sure you have solid logistics in place to facilitate those deliveries consistently.

6 – Source products from overseas

Small businesses need to save money in as many areas as possible and one that is often overlooked is souring products from overseas.

With some excellent sourcing solutions in place, such as finding a reputable supplier overseas in Asia for example, you may be able to save up to 20% on labour and production – without compromising on the quality of product.

In doing so, you’ll have an attractive amount of extra budget that you can invest in marketing and driving yet even more sales through your website. That, and with a quality supplier who can meet a higher demand, you’ll be flying!

7 – Consider introducing customer loyalty programmes

If people love your brand and products, then you should encourage them to continue buying from you by rewarding them for their loyalty.

Loyalty programmes can include things like offering free shipping and attractive discounts after x-amount of purchases. You can even throw in some freebies for good measure!

8 – Never stop marketing

Do not underestimate the value of quality marketing. In order to succeed in e-commerce and outshine your competitors, you should partner with a decent marketing agency that can help you set up and run ads to drive more business through your website and convert those clicks into customers!


These are really just the tip of the iceberg when it comes to succeeding in the world of e-commerce, however, if you follow the above tips to the letter you will be off to an excellent start!

We hope that you have found this article inspiring and wish you all the best as you venture online and start selling your products to a wider audience.